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Celebrating World Vape Day: A Smoke-Free Future for Millions

Today, May 30, is World Vape Day! Let’s celebrate together the positive impact vaping has had in helping millions of adults stop smoking traditional cigarettes.

As a smoke-free alternative, vaping eliminates tar, toxic byproducts, and harmful combustion. With a wide variety of available flavors and customizable devices, today users have more choices and control. 

The global vaping community remains focused on support, education, and promoting healthier lifestyles. We are proud of the role vaping has played as an alternative to smoking, and we will continue to advocate for unlimited access without restrictions for adult vapers everywhere.

TRUMP TO SAVE FLAVORED VAPING?

VTA Launches “Promises Made; Vapes Kept” Campaign Urging Trump to Protect Flavored Vaping

Washington, D.C. – January 23, 2025 – Announced and enacted earlier this year, The Vapor Technology Association (VTA) launched an aggressive national media campaign titled “Promises Made; Vapes Kept”. During President Trump’s campaign to become president for the second time, he made a public pledge to protect the flavored vaping industry. The somewhat controversial campaign was launched on television and all media only a few days after Trump’s second inauguration. Supporting ads could be seen running on Fox News, Fox Business, and Newsmax from January 21–27. Even major shows like Fox & Friends, Hannity, and Kudlow picked it up and ran with it! The vape industry was feeling encouraged!

Trump also expressed strong interest in protecting and preserving thousands of the small businesses involved in the vape industry. The ads put a spotlight on Trump’s September 2024 Truth Social post, when he vowed to safeguard flavored vape products, and defend adult smokers’ ability to obtain alternatives that have helped them quit and stay away from combustible cigarettes long term. Is there a better cause or reason?

VTA Executive Director Tony Abboud showed how important the vaping community’s support would be during Trump’s re-election when he said, “Vapers, small businesses, and industry advocates mobilized in huge numbers to support President Trump. Now we’re looking to him to deliver on his promise within the first 100 days.”

It is May 2025 and we are still waiting for a definitive directive from the Trump administration to halt any and all actions that threaten the availability of flavored vaping products. More than just commerce, flavored vapes have become a lifeline for both adult consumers and thousands of independent vape shops nationwide.

FDA’s Port Crackdown: A Blow to the Vaping Industry’s Supply Chain and Innovation

This just in: The FDA has escalated efforts to seek, seize and destroy unauthorized vape product imports at U.S. ports, as detailed in The Nicotine Insider’s article, “FDA’s Port Crackdown Targets Vape Imports.” Working closely with Customs and Border Protection, the agency is now targeting shipments it deems as “illicit,”. The negative impact is already being felt across the industry.

Suppressing Innovation and Limiting Options

Many of the intercepted vape products — especially flavored disposables — come from international manufacturers whose products drive the latest in industry innovation. By stopping these imports, the FDA has narrowed consumer choices dramatically, and at the same time strengthened the hold of a few domestic players who offer limited alternatives.

Small Businesses Taking the Hit

Independent vape shops and distributors are being hit the hardest! They continually rely on a wide range of imported products, and these sudden seizures and destruction of these shipments has led to financial losses and inventory chaos. In some cases independent vape shops have had to close, while the bigger companies remain largely unaffected.

Hurting Adult Smokers

This effort is allegedly aimed at curbing youth access, but the crackdown is also cutting off legal adults from products that have helped them quit smoking. This will lead some former smokers back to combustible cigarettes or even forcing them to look for the vape products they need in the unregulated black market.

Lack of Clarity

Naturally the FDA’s enforcement is riddled with inconsistencies and vague criteria. Businesses are now left guessing which products they have already ordered will even make it through customs! This is over-regulation at its worst.

A Public Health Setback

Public health is at stake here… not just commerce! Rather than encourage well established safer vaping alternatives, the FDA’s heavy-handed approach will certainly do more harm than good.

Final Thoughts

The last thing the vaping industry needs is more chaos. Instead it needs clarity and sensible regulations. If the government’s goal is to protect public health, the FDA should be working proactively and collaboratively with the industry, not rallying against it at every turn. Give us transparent policies, a streamlined PMTA (Premarket Tobacco Product Application) process, and a smarter strategy that supports both regulation and innovation.

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